The Boulevard Arjaan by Rotana Joins the Women’s Empowerment Principles (WEPs) Community

Date: Thursday, 30 June 2022

Jordan WEPs The Boulevard Arjann by Rotana

Driven by a strong belief in the important role women play in any society, The Boulevard Arjaan by Rotana, represented by its General Manager, Hala Masaad, signed the Women’s Empowerment Principles Statement of Commitment.

Ms. Faten Abu Khalil, Sales Executive at The Boulevard Arjaan by Rotana, Mr. Evan Qursha, on behalf of UN Women Jordan, Ms. Hala Massaad Nahas , General Manager at The Boulevard Arjaan by Rotana, Ms. Hala Jalal, Paymaster at The Boulevard Arjaan by Rotana, Mr. Bashar Smadi, Environment, Health & Safety Manager at The Boulevard Arjaan by Rotana, Mr. Shady Yared, Executive Chef at The Boulevard Arjaan by Rotana, Mr. Yazan Hamoqa, Sales Coordinator at The Boulevard Arjaan by Rotana, Ms. Jumana Kakish, Director of Human Resources at The Boulevard Arjaan by Rotana, Ms. Haifa Sweis, Marketing & Communications Manager at The Boulevard Arjaan by Rotana, Ms. Layla Al Qasem, Women's Empowerment Principles and Private Sector Specialist at UN Women Jordan, Ms. Jessica Fahmi, Human Resource Coordinator at The Boulevard Arjaan by Rotana, and Ms. Katreen Hawatmeh, Executive Secretary at The Boulevard Arjaan by Rotana, at The Boulevard Arjaan by Rotana’s signing of the Women’s Empowerment Principles (WEPs). Courtesy of The Hub Agency

The Women Empowerment Principles (WEPs) is a global initiative established by UN Global Compact and UN Women that guides businesses on how to promote gender equality and women’s empowerment in the workplace, marketplace, and community to empower women to be more active in their participation in the labour market. This initiative is informed by the international laws of labour and human rights and is meant to be the vehicle for corporate delivery on gender equality. By joining the WEPs community, the leadership signals a commitment to this agenda at the highest levels of the company and to work collaboratively in multi-stakeholder networks to foster business practices that empower women.

Hala Massaad Nahas, The Boulevard Arjaan by Rotana’s General Manager, declared that The Boulevard Arjaan by Rotana strongly believes in the importance of gender equality in the labour market. “Everyone deserves an opportunity that suits their efficiency and hard work, rather than being judged by their gender”, said the General Manager.

“Gender-responsive policies and procedures that respond to the different needs of women and men lead to inclusive recruitment practices, diversified talents, improved retention rates, reduced absenteeism, and an equitable promotion system” said Evan Qursha, on behalf of UN Women.

It is worth mentioning that over 6,600 companies from all over the world signed this statement, of which 87 are based in Jordan, making a public announcement regarding their commitment to gender equality in the labour market, promoting and empowering women to play a bigger role and participate more effectively in the labour market.

With the support of the Swedish International Development Cooperation Agency (SIDA), UN Women works with companies in Jordan to redesign existing policies and programmes or to develop new policies and programmes to achieve women’s empowerment in the labour market.

Available in Arabic here.