Communications Strategy - Jordanian National Action Plan for the Implementation of UN Security Council resolution 1325 on Women, Peace and Security

Produced by the Jordanian National Commission for Women (JNCW) and UN Women in partnership with Magenta Consulting Firm and generously supported by the Governments of Canada, Finland, Norway, Spain and the United  Kingdom, this strategy document outlines the communications approach that will be followed to build awareness of and support for the implementation of UN Security Council Resolution 1325 (2000) on Women, Peace and Security through the Jordanian National Action Plan (JONAP) 2018-2021. This document is designed to establish a shared understanding of the situational context within which the JONAP will be implemented by outlining the following: The SWOT analysis of the JONAP and the media landscape within which the Communications Strategy will be implemented; key insights driving the recommended approach for the target audiences for the communication activities; priority advocacy messages (Message House); key channels for deployment; proposed activities in line with key strategic objectives; estimated outcomes; measurement and evaluation framework; and the estimated budget.