Staff Commitment through Trust-based Working Conditions and Overcoming Stereotypes Towards Male Teachers

Thaka Jordan is a child education company established in 2007 with the goal of enhancing the lives of the young generation. Their first offering in Jordan was the Malaysian franchise Universal Concept of Mental Arithmetic System (UCMAS). They gained approval to integrate UCMAS into school curricula, organised 12 national competitions and 9 national leagues and participated in 9 international competitions. One notable success was the 2016 World Champion title in the listening competition, won by Jordanian student Sulaf Abdel Nabi, a first for an Arab student.

In 2017, Thaka introduced the Journey of Entrepreneurship (JOE) programme, which shapes an entrepreneurial mindset and teaches young learners successful business concepts. In 2019, Thaka Jordan became the exclusive representative of Kidproof in Jordan, a Canadian organisation dedicated to child safety. One of Kidproof's key programmes, Protect ED, educates students between the ages of 3 and 18 about safety, health, well-being and social emotional learning.

Thaka understands that ensuring a successful future for children is a long-term endeavour that requires immediate action. They firmly believe that shaping children's futures depends on the steps taken today, emphasising the sentiment encapsulated in their slogan: "The Future Starts NOW!" With a strong gender lens, Thaka remains committed to promoting gender equality and empowering young girls and boys to realise their full potential, both academically and in their future careers.